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olcci has just launched its first eyewear line. The collection features around 60 models of both prescription and sunglasses, for every style and taste. They are already being sold at all of the brand’s stores as well as on its internet page.
Check out some of the models:
Canatiba, one of the top jeanswear manufacturers in Brazil, is famous for introducing innovative, modern and high-quality products. The company is constantly carrying out research among consumers, resulting in big investments in the latest technology. The company’s S/S 2014 collection is full of new products and features.
The Shine Summer Stretch line has been expanded. These fabrics are made of 74% cotton, 24% polyester and 3% elastane. Products feature a metallic finish in coral, pink, pearl, green, blue and yellow colors.
Also new is the latest generation of printed denims. The Atlanta Estampado Megaflex collection has leaf and flower designs, on a blue or black background. The Star Collor uses floral illustrations in red, green, orange, blue, pink and lavender tones. These products allow for various effects and washes, such as over-dyeing and creating wear with manual abrasion.
Brazilian brand John John has hired English actor Joshua Bowman, known for playing Daniel Grayson on America’s Revenge TV show, to be the new representative of the label.
Images for the S/S 2014 campaign, entitled John John World Tour, were shot on June 11, in New York. Jacques Dequeker shot the actor, with styling by Felipe Veloso.
The company stated that the actor will probably visit Brazil in August. However, the exact date is still being negotiated. John John is famous for investing in international celebrities, such as Lindsay Lohan, Ian Somerhalder and Zac Efron.
In most countries, Valentine’s Day is celebrated on February 14. In Brazil, however, the most romantic day of the year is known as Dia dos Namorados or “Lovers’ Day” and it has its own date: June 12.
This date was chosen because it is the eve of the Feast of Saint Anthony, who is known as the patron saint of lovers. The main reason was to strengthen features of national identity. After all the Festas Juninas (or June feast days of popular saints) are extremely important in Brazil.
To celebrate this occasion, journalist and fashion critic Lilian Pacce’s website has created an editorial that was developed especially for the date. The pictures hark back to the romantic relationships and songs from the ’90s.
Models Michele Gassen and André Felippe are real-life lovers, setting a romantic mood for the editorial that is even more real. Among participating labels are Blue Man, Colcci, Gralias and Weider Silveiro.
Ellus has also prepared something special for Dia dos Namorados. The company chose five couples to take part in a photographic exhibition. Those chosen include Brian Haider and Angelica Erthal, Bruno Dias and Natalia Fusco, Geanine Marques and Rodrigo Belloto, Andre Felipe and Michele Gassen, and Pedro Frizon and Fernanda Martinez. They were shot by photographer Rodrigo Bueno using styles from the winter collection. The exhibition is on display at the Ellus store in the Iguatemi Shopping Center, in Sao Paulo.
