The new Blue Man campaign features a scenario characteristic of summer: the beautiful beaches of Rio de Janeiro. The images are an invitation for people to get motivated to practice sports.

Because of the subject matter, Sharon Azulay, Creative Director at Blue Man, called on photographer Fabio Minduim, a specialist in radical sports. For prints, the brand went with drawings, geometric shapes, landscapes, birds, florals and tropicalism.

In addition to its campaign, Blue Man is also launching something else new: its first Home line. There are hand-painted ceramic dinnerwear, with references to Brazilian flora and fauna, done in partnership with Ceramica Luiz Salvador.

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Once again, Patricia Bonaldi has been found at a major international event. In August, Canadian TV host Keltie Knight wore a dress by the Brazilian designer during the Emmy Awards.

The elaborate dress has transparent black lace on top with beige sequin appliqués on the bottom.

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Noted Peruvian fashion photographer Mario Testino, beloved by international models, will be featured at the Museum of Brazilian art at Faap, in Sao Paulo, until October 12, with the “In Your Face” exhibit.

The showing has already been on display at the Museum of Fine Arts, in Boston, and at Malba, in Buenos Aires. There are 122 images constituting a retrospective of Testino’s career. The exhibit also shows his connection with major names in fashion, such as top models Gisele Bundchen and Kate Moss.


Mario Testino Exhibit: “In Your Face”

Where: Museum of Brazilian Art at Fundacao Armando Alvares Penteado – Sao Paulo

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Something new on the Brazilian market is coming to C&A stores on September 2: a line done in partnership with Austrian crystal company Swarovski.

The items were designed by the creative teams from both companies. Altogether there are 24 styles, including tailored looks, dress shirts, tops, shorts, blazers and jeans. The crystals were used as buttons and rivets and were also placed on the lapels and shoulders of dress shirts. The color portfolio features black, off-white, emerald green and navy blue.

Prices range from BRL 79.90 (approximately USD 30) and BRL 149.90 (around USD 70).

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