In July, the Hotel Royal Tulip, in Rio de Janeiro, is hosting the High Summer 2015 edition of Salao Bossa Nova. The event is aimed at increasing competition between Brazilian labels in the national and international markets. Among the Texbrasil member brands in attendance are Alessa, Victor Dzenk, Blue Man, CCM and Lucidez.
Find out a little about their collections:
The highlight of the S/S 2015 collection by designer Alessa Migani, entitled Barroco, is the prints. There are images of celestial and angelic panels, ornate candle holders and ecclesiastic domes. Fabrics used are pure silk with cotton, silk crepe, neoprene and satin.
The sportswear brand is going with high-tech fabrics. In addition to making physical activity more comfortable, materials also flattering the figure. There are trousers, leggings, shorts, tops and jumpsuits. The collection also has a line developed by Brazilian blogger Lala Nolete in partnership with the Pat Pats label. Items were inspired by Mexican culture and are filled with busy prints and vibrant colors.
The collection by Lucidez draws upon the lifestyle of the residents of Rio de Janeiro. Looks are quite varied, from tailored trousers to structured dresses and flowing jumpsuits. Floral illustrations are a highlight among the prints. The color portfolio is quite cheerful, with pink, blue, yellow, and pastel tones.
The Brazilian fashion designer created models inspired by the gardens and lifestyle of 1950s Brazil. The silhouette is quite feminine, with cinched waists and necklines that flatter the female figure.
The 19th edition of the Avon Makeup Awards is scheduled for July 31. The awards will honor a pioneer in Brazilian fashion, Denner Pamplona de Abreu (1936-1978). From the ’50s to the ’70s, he was the first Brazilian designer to create completely original fashion.
The event will include a fashion show of ten looks created using Dener’s original sketches. The looks were produced by fashion historian and critic Jose Gayegos, his former assistant.
The night will also include a presentation of the latest highlights in makeup.
Sketches from Dener
In 2014, Mabel Magalhaes is celebrating its 35 year anniversary. To commemorate, the S/S 2015 collection was inspired by the taste for tailoring of the label’s founder, Mabel Magalhaes, who passed away in 2004.
The look book for the collection has just been released. There are 144 stunning looks. The brand’s own designer and the Mabel’s daughter Claudia is responsible for the creative direction of look book. Modeling the looks are Barbara Zanco and Jennie Seabra.
The items have a structured silhouette and an asymmetrical cut. There are skirts, midi length dresses, skinny trousers, blazers and coats. Prints show illustrations of flowers, especially tulips. The color portfolio is soft, with off-white, pink, coral and nude.
From July 29 to 31, the Hotel Royal Tulip, in Rio de Janeiro, is hosting the High Summer 2015 edition of Salao Bossa Nova. The event is aimed at increasing competition between Brazilian labels in the national and international markets. There are 60 brands and 300 storeowners and 12 foreign buyers have been invited and brought in by Texbrasil (Brazilian Fashion Industry Internationalization Program, developed by Abit and Apex-Brasil).
Notable among the brands participating are Alessa, Victor Dzenk, Blue Man, CCM and Lucidez, all Texbrasil members. In addition to these brands, there are also international labels, such as Lunas Intimo (Italy), Fio D’Agua (Portugal), Maria de Sol Fitness & Bikinis (Uruguay), Vila Baboushka (Egypt) and Lemonaki (Chile).
See sketches from some of the brands below: