In April, Palazzo Giureconsulti, in Milan, welcomed Salao Brazil S/A, an initiative geared towards professionals in the architecture, decoration, design and arts & crafts areas, aimed at strengthening relations and fostering business.
This edition also included the “Jersey 10: fashion & soccer” exhibit. Eleven prestigious Brazilian designers created shirts inspired by soccer. Those chosen were: Lucas Magalhaes, Patricia Bonaldi, Camila Faria (Vivaz), Gina Guerra (Gig), Patricia Motta, Tete Rezende, Alessa, Helen Rodel, Julian Gallasch (Dudalina), Renan Serrano (Trendt) and Thomaz Azulay.
Have a look at the models:
The designer’s inspiration in creating her S/S 2015 was on Botany. Once again, she went with glamour and elegance in beachwear. Swimsuits and bikinis are bold. Made using linen, they have quite structured cups. There are bikinis for every taste and always comfortable bikini bottoms come small and large. Ecru, yellow, orange and purple tones were dominant. In addition to linen, lycra and silk chiffon materials were used.
The brand showed one of the most conceptual fashion shows at Fashion Rio, based on the myth of the mermaid. The collection has lots of long, tight-waisted dresses. Midi skirts have ruffles and cutouts and are reminiscent of the tails of the mythological beings. The cut is quite asymmetrical. Prints are found in geometric illustrations. The color portfolio includes white, black, red and green.
For S/S 2015, the beachwear label went with looks that flattered and showed off womanly curves. The cut is form-fitting, hugging the figure. Cutouts give the pieces a touch of sensuality. Warm tones like red, orange and yellow stand out. Prints show illustrations of butterflies and optical illusions.
2nd Floor looked to the beaches of Mexico, especially Acapulco, for its S/S 2015. Styling for the collection was done by Alexandre Herchcovitch and was based on pin-ups. The beach feel of the theme is found in palm leaf prints. Tops, swimsuits and bikinis are structured, showing voluminous bosoms. Some long and short dresses have side ties. There are dropped sleeves on the shoulders of coats and shirts.
Day third at Fashion Rio included fashion shows by five labels: Cantao, Victor Dzenk, Salinas, R. Groove and TNG.
Cantao showed comfortable, yet elegant pieces with a perfect fit for S/S 2015. The theme shown was the origin of human life and the four elements of nature: water, earth, fire, and air.
The looks have a rustic feel. Dresses are long and loose and there are midi-length pantaloons and high-waisted tops. Loose and flowing dresses come in silk, crepe and linen, while more structured tops, skirts and jackets come in taffeta, leather and knit. Prints show tribal illustrations. The high point of the collection is bugle bead embroidery, giving looks a handcrafted touch. Turquoise and navy blue, earthy reds and oranges, straw tones, off-white and black make up the color portfolio.
The designer based his first S/S collection on Atlantis, the legendary lost continent. He went with sensual looks, filled with plunging necklines, transparency, elaborate embroidery and crystal appliqués.
Mermaid dresses and skirts show off the models’ figures. Another characteristic of these items are the pleated skirts. They have a quite light and flowing cut. The color portfolio was notable for sweet and soft tones: sea green, salmon, seafoam blue, beige, coral red, sand, sepia, white, yellow and navy blue.
The designer’s trademark digital prints featured illustrations of sea animals, such as conchs and sea stars. The highlight of the show was a performance by harpist Cristina Braga, a member of the Rio Municipal Orchestra.
TNG’s collection is inspired by the Botanical Gardens in Rio de Janeiro, highlight both their flora and fauna. Jeans, the brand’s flagship item, come in various washes, from lighter to very dark tones. Prints include a lot of florals. Yellow, pink, and green are predominant.
Inspired by popular protests, R. Groove brought a collection to the runway at Fashion Rio that went with underground references, touching on the anarchist, punk and hip hop movements. There are shorts, Bermuda shorts, shirts and blazers. The color portfolio only comes in the classic black and white. Materials include linen, neoprene, cotton and leather.
The label showed a collection filled with vibrant colors and prints, based on the work of French post-Impressionist painter Paul Gauguin (1848-1903), most of whose work was dedicated to landscapes and the women of Tahiti. Bikinis come in several styles, from very small up to hot pants. Tops are larger and are reminiscent of crop-tops. One-piece swimsuits are given detailing on the back and cutouts on the sides. Skirts are short and midi lengths and dresses are done in silk.
Day two at Fashion Rio included fashion shows by four labels: Oh Boy, Espaco Fashion, Maria Filo and Coca-Cola Jeans
Check out the shows:
Oh, Boy! looked to Guatemala and the Barriletas festival – an exhibit of giant kites that takes place in the city of Santiago Sacatepequez – for inspiration for its next collection. For S/S 2015, the brand went with a loose silhouette, filled with ruffles and volume in skirts and dresses. The looks contain folk references with lots of fringe and vibrant prints.
The Espaco Fashion presentation was overtaken by references to popular Brazilian festivities, such as the Festas Juninas, Carnaval, Folia de Reis and Carimbo. Three main pieces are the cornerstones of the collection: trumpet skirts, wide pants and boxy jackets. Skirts come in midi length. Jeans, the company’s trademark item, come embroidered and layered with more jeans material. Blue, ochre, orange and pink predominate.
Inspired by the Central Markets, Maria Filo showed a collection filled with colors and textures. The brand’s traditional knits are made of silk. Skirts and dresses come in midi lengths. Looks have a fluid cut and soft fabrics, while tailored pieces are structured yet have an asymmetrical cut. The color portfolio contains red, brown, orange and light blue.
The brand showed its next summer with a runway filled with Brazilian celebrities, such as actress Bruna Marquezine, model Isabelli Fontana and singer Di Ferrero. The collection, entitled “Move,” is replete with comfy looks that can also be used when playing sports. Among items are coats, vests, Bermuda shorts, trousers, tops, mini-dresses, crop-tops and shorts, all with lots of pockets, zippers and hoods. Fabrics used are nylon, neoprene and jeans. The color portfolio is quite vibrant, with orange, yellow, green, red, and black.