The exhibit “Rags – Uses and Customs” will be at the Sesc Bom Retiro, in Sao Paulo, until May 25. The exhibit shows the cultural relationship with fabrics and weaves in different parts of the world. In the “Tunnel of Sensations” room, visitors can touch materials while listening to music. In addition to the items, there are also photographic records of different ways in which the products are used, such as turbans, baby slings and even boat sails. Brazil, India, Bolivia, Japan and African countries are highlighted.


Hours: Tuesday thru Friday from 9:30am to 8:30pm; Saturdays from 10am to 6:30pm; Sundays and holidays from 10am to 5:30pm
Sesc Bom Retiro: Alameda Nothmann, 185, Campos Eliseos, Sao Paulo

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Patricia Bonaldi has entered into a new partnership with her junior’s brand, Pat Bo. She has created 50 models of costume jewelry along with ClaudiaArbex, a brand specializing in accessories. The items are inspired by PatBo’s S/S 2015 and feature fine materials, such as Swarovski crystals, resins and leather, silver and graphite chains.

They will be sold at Patricia Bonaldi and Claudia Arbex stores in Rio de Janeiro and Sao Paulo. They will also be available at boutiques across Brazil.

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In April, Palazzo Giureconsulti, in Milan, welcomed Salao Brazil S/A, an initiative geared towards professionals in the architecture, decoration, design and arts & crafts areas, aimed at strengthening relations and fostering business.

This edition also included the “Jersey 10: fashion & soccer” exhibit. Eleven prestigious Brazilian designers created shirts inspired by soccer. Those chosen were: Lucas Magalhaes, Patricia Bonaldi, Camila Faria (Vivaz), Gina Guerra (Gig), Patricia Motta, Tete Rezende, Alessa, Helen Rodel, Julian Gallasch (Dudalina), Renan Serrano (Trendt) and Thomaz Azulay.

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The third and last day at Fashion Rio included fashion shows by four labels: Lenny Niemeyer, Filhas de Gaia, Triya and 2nd Floor.

Have a look at the models:

Lenny Niemeyer

The designer’s inspiration in creating her S/S 2015 was on Botany. Once again, she went with glamour and elegance in beachwear. Swimsuits and bikinis are bold. Made using linen, they have quite structured cups. There are bikinis for every taste and always comfortable bikini bottoms come small and large. Ecru, yellow, orange and purple tones were dominant. In addition to linen, lycra and silk chiffon materials were used.

Filhas de Gaia

The brand showed one of the most conceptual fashion shows at Fashion Rio, based on the myth of the mermaid. The collection has lots of long, tight-waisted dresses. Midi skirts have ruffles and cutouts and are reminiscent of the tails of the mythological beings. The cut is quite asymmetrical. Prints are found in geometric illustrations. The color portfolio includes white, black, red and green.


For S/S 2015, the beachwear label went with looks that flattered and showed off womanly curves. The cut is form-fitting, hugging the figure. Cutouts give the pieces a touch of sensuality. Warm tones like red, orange and yellow stand out. Prints show illustrations of butterflies and optical illusions.

2nd Floor


2nd Floor looked to the beaches of Mexico, especially Acapulco, for its S/S 2015. Styling for the collection was done by Alexandre Herchcovitch and was based on pin-ups. The beach feel of the theme is found in palm leaf prints. Tops, swimsuits and bikinis are structured, showing voluminous bosoms. Some long and short dresses have side ties. There are dropped sleeves on the shoulders of coats and shirts.

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