The campaign for the S/S 2015 collection from Brazilian designer Patricia Bonaldi is already being launched. Just like the clothes, the theme of the photos was inspired by the country, featuring a quite lyrical feel.
The face of this season is Dutch model Yrme Stiekema. The campaign was shot by Zee Nunes. Styling is by Yasmine Sterea, a fashion editor at Vogue Brazil, with makeup by Henrique Martins. The collection will hit stores in August 2014.
The next edition of Sao Paulo Fashion Week (SPFW) is scheduled for November 3 to 7, at Parque Villa-Lobos, in Sao Paulo. The lineup for the event has not yet been announced, but one new designer has just been confirmed: designer Patricia Bonaldi, with her second label, Pat Bo.
The label was launched in 2012 and contains the unique qualities of Patricia Bonaldi, with extremely feminine apparel filled with embroidery and stonework. However, unlike the designer’s eponymous brand, Pat Bo is more commercial.
In parallel with Firenze4ver, Italian boutique Luisa Via Roma has organized a charity auction. The company invited a team of established brands to create customized versions of the official World Cup ball. All of the proceeds will go to the GoldeLetra foundation, an organization founded by former Brazil national team players Rai and Leonardo (world champions in 1994) to help young people and children from needy communities get an education.
The initiative included major names in national and international fashion, such as Patricia Bonaldi, Isolda, Dudu Bertholini (in partnership with Renata Abbade), Les Petits Joueurs, Trendt, Dolce & Gabbana, Balmain, Emilio Pucci, Missoni, Roberto Cavalli and Salvatore Ferragamo.
Bids can be made on Ebay, where six balls will be available each week during the World Cup.
In June, American singer Nicki Minaj was seen wearing a dress by Brazilian designer Patricia Bonaldi during an interview on the ABC network’s Good Morning America TV show. The short print dress had long sleeves.